Mobile SEO (Mobile Search Engine Optimization) is the process of affecting the visibility and search ranking of a website or a web page when users search on their mobile and other smart devices.
Starting April 21 2015, Google has been expanding their use of mobile-friendliness as a ranking signal. This change affects mobile searches in all languages worldwide and has a significant impact in users’ search results. In this way, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Consequently, mobile friendliness becomes more and more important for a site.
A site is mobile friendly when it…
- presents content well on a phone
- does not need pinching / zooming
- is easily readable on small screens
- is easy to navigate with a finger
- is helpful to someone using a phone
- is understood properly by Google
How Mobile SEO relates to UX?
User experience is not only important for the happiness of your visitors, but it can lead to improving your mobile SEO by increasing some of the technical factors that search engines look to understand if you’re offering an enjoyable experience to your visitors like a quick load time, easy to use navigation, proper redirects, clean URLs, and more.
The idea is that a website that functions properly and provides value to its audience is more likely to rank higher in search.
Optimizing Websites for Mobile
- Responsive Design
- It is recommended by Google
- It has no SEO risks
- It is the easiest to implement
- It is compatible with other methods
- Mobile Redirect
Make sure redirecting users to the correct URL when they are trying to access the site from a mobile.
- Avoid Outed Elements
Some elements are now considered outdated or cannot be properly optimized for mobile.
- Adobe Flash Player
- Pop-Ups and Interstitials
Thus, they should be considered removing them.
- Clear Design Focused on Usability
- Content should be easily readable without the user needing to zoom. Users should be able to get the information they need quickly and in one place.
- Scrolling should be vertical and not horizontal. It’s difficult to fit all of your content into a small screen and scrolling is likely; however, horizontal scrolling is not a common behavior on mobile devices and should be eliminated.
- Navigation should be intuitive, buttons should be large enough to click with big fingers, missed clicks can be very frustrating on a mobile platform because the user will need to wait to load the wrong content and then backtrack to find what they really needed.
- Form submissions should be short and to the point because users on a mobile device are often in a hurry, and generally won’t stick around long enough to submit large forms.